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Musings from the communications front

Get real! The four signposts of authentic communication

Authenticity is all the rage these days. And it’s getting the attention because of trust – or, rather, the lack of it. The corrosive cynicism created by institutional mistakes, misrepresentation and malfeasance has raised the threshold of believability among consumers and employees alike. That’s a particular problem when leaders need to communicate change, which requires a solid foundation of trust to succeed.

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Jack GoodmanComment
Communicating change: Grey is the new black

One of the defining elements of today’s hyper-partisan environment is an insistence that there’s a single, correct point of view on any given topic. Gradations of opinion are seen as a sign of weakness; deviations from the party line are challenged and sanctioned. It’s a zero-sum mindset that is absolutely antithetical to communicating change.

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Jack Goodman Comment
Building trust on shifting sands: A leader’s guide to communicating change

“The art of communication is the language of leadership” – James Humes

I love this quote because it so clearly makes the point that leading and communicating are inextricably linked. And never more so than when organizations are changing – which is to say, always. When companies transform their structure or business model, acquire or divest another firm, or undergo some other major change, leaders at every level need to tell the story effectively, in a way that’s credible, relevant and compelling. That’s a big part of how change gets wired into an organization’s DNA.

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Jack Goodman Comment
Fish where the fish are: How smart companies use managers to communicate change

A major logistics software project for the U.S government crashes and burns. The ERP implementation for a global consumer company dies on the vine. While the failure of any complex IT initiative is the result of many factors, a critical common denominator is that these organizations were not sufficiently prepared for change. Good communication is key to any organization’s ability to change – and managers are the linchpin of good communication. Here’s a framework for understanding why, and how, your managers can help employees navigate through change.

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Jack GoodmanComment