Here’s how we prepare organizations to communicate change:
LEADERSHIP TRAINING
Leadership is all about inspiring action and getting results – so our framework for training leaders to communicate change is practical and outcomes-oriented.
We emphasize the hands-on application of effective communications principles, using real-life scenarios and challenges. While each program is tailored to reflect clients’ unique business and communications priorities, they’re all grounded in several consistent elements:
Context setting and establishing the need for change
Fundamentals of effective communications
Unique considerations for communicating change
Navigating pain points and communication challenges
Messaging and new narrative development
Communications in practice, based on real business situations
The result: A leadership team that’s better equipped to communicate change using a new narrative they’ve co-created – which can be activated immediately.
SCENARIO PLANNING
With so many change communications scenarios involving situations that arise again and again, organizations should be prepared and ready to hit the ground running.
We work directly with communications teams, HR specialists, project managers and others to enhance their ability to drive change, using a scenario-driven approach to communications planning.
For each scenario, we facilitate structured discussions to assess what’s worked previously – or not – and then craft messages, coordinate major tactics, and agree on roles, responsibilities and potential roadblocks.
The outcome is a battle-tested, reusable toolbox, co-created and aligned across multiple organizational groups and functional disciplines.
Typical change scenarios include:
Acquisition planning
New senior leadership team
Corporate restructuring and simplification
Organizational downsizing
Regional planning for global announcements
CUSTOM STRATEGY
Just as every organizational change is unique, so is every good change communications strategy. It starts with a solid understanding of the business strategy, the operating environment and what the organization wants to achieve with the changes it’s putting in place.
From that vantage point, we build custom communications plans for clients that answer:
Who are the audiences impacted by the change, both directly and indirectly, and how?
What do we want each audience to know, do and feel about the change?
What messages will resonate most with each audience – and can be credibly backed up?
Which channels and messengers will be most effective to deliver these messages?
How should we organize and schedule the tactical plan for maximum impact?
How will we know we’ve accomplished our change communications objectives?